Sir Alex Ferguson sat before an elite Stanford audience and repeated the mantra that built Manchester United into an empire—practice, practice, practice—his voice carrying the weight of decades on the touchline, reminding young leaders that greatness is not born but forged in endless repetition, as he sparred in conversation with Sequoia Capital’s Sir Michael Moritz about expectation, discipline, and the unseen people who make triumph possible, a glimpse into the mind of the man who turned raw talent into legends, and as the students leaned in, it felt less like a lecture and more like a rare masterclass from football’s ultimate general.
Sir Alex Ferguson Brings Old Trafford Lessons to Stanford When Sir Alex Ferguson sat before a packed audience at Stanford University, it was not a football match…